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Brand debuts DTC tomorrow in Mexico.
June 8, 2026
By: Christine Esposito
Rhode will be available direct to consumers in Mexico tomorrow morning, marking the brand’s official entry into Latin America.
The fast-growing US-based brand, which is part of ELF, is already available in seven European markets: Belgium, Bulgaria, Croatia, Czech Republic, Portugal, Romania and Switzerland.
On an annualized basis in ELF’s fiscal 2026, Rhode delivered approximately $390 million in net sales, growing 80% year over year.
According to Grand View Research, the Latin American cosmetics market is expected to grow at a CAGR of 5.1 from 2026 to 2033.
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